Wednesday, February 24, 2010

What's a Rainbow Made Of?


Check out what Pantone did as a way to advertise their product! How cool is it that they get to "sell" the idea of color? You have everything imaginative in your fingertips - nature, dreams, fantasy, magic. I think they can even do a guerilla marketing scheme springing from this installation: they can create rainbows all over town, and brand it Pantone! (I'm copyrighting that idea right now.)

No comments:

Post a Comment