Short abstract taken from their website:
Each year, the ColorForward team explores global cultural influences and lifestyle trends to gauge their impact on color directions for future consumer products.
The 2010 Edition of ColorForward Focuses on Four Key Societal Trends:
- Reinventing Happiness
• In an unstable world, personal satisfaction and quality of life gain new importance.
• Time is a precious commodity to be spent on self-indulgence, self discovery and enjoyment.
• Luxury translates to freedom, harmony and well-being.
- Tech It Easy
• We embrace technology’s ability to serve universal needs with new materials and multifunctional products.
• Design aesthetics combine with manufacturing craftsmanship, adding performance and value.
• New business partnerships evolve, and co-branding is a growing reality.
• The Earth inspires products and lifestyles with new levels of sensory appeal.
• Biomimicry, a new scientific discipline, applies nature’s solutions to human society.
• Green concepts permeate our lives – organics, sustainability, hybrids, new forms of energy.
- Age Shock
• GRUPS (today's grownups) defy the aging process, measuring age solely by attitude toward life.
• Generational boundaries are dissolving. "Youthful" appeals to mature consumers with more discretionary income.
• Savvy "young affluents" are the focus of high-end marketers.
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